About Us

Welcome to Be Yourself (B|U), where fashion meets individuality and empowerment. We are not just a women's apparel brand; we are a celebration of the unique beauty and strength that every woman possesses.

Be Yourself was founded by Archana Mishra, the owner of the brand with a vision to redefine fashion, making it a reflection of your inner self. We believe that clothing is not just fabric; it's an expression of your personality, your aspirations, and your identity. Our journey began with a simple idea – to create a brand that empowers women to embrace their individuality through fashion. We are an organization with our roots in Faridabad, Haryana.